In the world of digital marketing, this marketing strategy plays an important part in increasing your reach to your potential customers.  However, when it comes to the exact number of how many searches are there on Google? Though that’s still a mystery, in one word it is a lot. Also, when it comes to market share, Google accounts for approximately 92% of the total share compared to Bing or Yahoo. So, one thing is definitely for sure that you know where your customers are looking for and spending time.

So, how it helps you in your business? It means simple! Search engines are a prime place where businesses can advertise their product or service. 

What’s the role of SEO in Digital Marketing ?

SEO’s main role is to help a website or piece of content to rank in the search engines to help it gain and drive traffic. We all know that the idea of SEO is to increase the exposure of your company to its potential audience on search engines. This means that when customers are looking for any services online, your business is visible on Google. Now, imagine if you are on page 100 of the search results; will your audience use your service?

That’s why you should think of investing in SEO, so that more of the audience are able to find your online presence. 

How dependable is SEO for your website ?

There are many benefits of SEO. Since, Google rank sites provide the best and relevant content to its users, a lot of tactics are used to improve SEO. This makes your website a more effective place for users.

Benefits of SEO :

  • Establishing brand awareness.
  • Improving website user experience.
  • Increasing sales through the funnel.
  • Making your site mobile-friendly.
  • Increasing website speed time.

There’s no denying that SEO is vital for your business in your digital marketing strategy. Your business cannot afford to not be online and might benefit immensely from a solid SEO plan.